NFL players did not stand for the national anthem until the Defense Dept. started paying the league to stage patriotic displays
The players were moved to the field during the national anthem because it was seen as a marketing strategy to make the athletes look more patriotic. The United States Department of Defense paid the National Football League $5.4 million between 2011 and 2014, and the National Guard [paid] $6.7 million between 2013 and 2015 to stage on-field patriotic ceremonies as part of military recruitment budget-line items.
The practice of “paid patriotism” came to light on 30 April 2015, when Sen. Jeff Flake (R-AZ) released a statement chiding the New Jersey Army National Guard for paying between $97,000 and $115,000 to the New York Jets for a series of promotions involving military personnel. That November, Flake and fellow Arizona Republican Sen. John McCain issued a report stating that the Defense Department had been paying for patriotic displays in football and other sports between 2011 and 2014
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